In celebration of Panagbenga Festival 2015, Camella Homes brought us to Baguio City to witness the spectacle of the annual colorful flower festival in the Philippines. During this out-of-town weekend trip, my fellow bloggers and I were introduced not only to the rich culture and heritage of people up north, but also to the value Camella Homes is putting in creating houses and communities for every Filipino. Interested how my first Panagbenga experience was?
But first, let me take a selfie
Camella Goes Panagbenga
The country’s largest home builder started its biggest online event for February with the campaign #CamellaGoesPanagbenga. Banking at the selfie obsession of Filipinos, Camella offered exciting prizes for people with the most interesting photo uploaded on Facebook, Twitter, and Instagram with Camella Homes fan signs like #CamellaGoesPanagbenga, #CamellaOfficial, and #LargestHomeBuilder. Lucky winners went home with special consolation prizes, Instax, and iPad mini.
Kapuso Nights Event
Held at SM Baguio City, Camella Homes partnered with GMA Network, along with several brands, and gave a lively concert to celebrate the festive season.
Before the main event, the crowd has been entertained by host/comedian Ate Reg who brought warm smiles and hearty laughters to people despite the cold weather. Various games and raffles sponsored by different companies were also held.
When it was Camella’s turn, the “Isang Sulyap” TVC was shown and the audience had to answer questions related to the commercial in exchange of a special gift pack. Moreover, six gift certificates were raffled for the on-site selfie contest were. Luck wasn’t on my side as my name wasn’t called. Haha.
Panagbenga 2015 Parade
On Sunday morning, our group marched towards Session Road to catch the parade. The roads were full of people trying to get a glimpse of the colorful procession and cameras were flashing everywhere. We gave up driving and instead walked to Burnham Park and at the time it seemed like an ideal viewing place. However, most people thought the same thing so we ended up in a jam-packed and elbow-to-elbow crowd. Being vertically challenged, all I could see were backpacks and heads. Just where were the vibrant and floral floats?
Then an idea struck me. Eureka! With Camella board signs, I successfully made my way to the front by simply asking others to help me document the event. My blogger friend and I even said it was for our project! The kind people of Baguio, bless them, let me pass and even offered their mats for me to sit on. How wonderful and nice they are!
I asked these two lovely children to hold the signs for us while my friend snapped hundreds of photos of the parade with these hashtags.
It really felt wonderful to be part of such huge event! I am immensely thankful to Camella Homes for bringing me to the Summer Capital just to witness it for the first time. The team really took good care of us that I felt like a spoiled blogger. 🙂 The highlights of last weekend’s Baguio jaunt will surely be remembered, as well as our group’s several side trips. This post is proving to be quite lengthy, so more of my Baguio travel diary and photos on my next update. See you there!
Have you been to Panagbenga Festival? Is there a similar celebration in your country?